When we start work on a website project, we always do our research. What’s happening in the market, what are your competitors doing, what are your potential customers searching for? This information forms the introduction of our face to face meetings with our clients, in this case, the team at Focus On Change.
Focus On Change are a creative training company with a real focus on creating real change through their bespoke training solutions. Unfortunately, they had a website that didn’t represent what a great company they are. We wanted to create a site that gives potential customers and idea of what awaits them if they chose Focus on Change as a training partner.
We held several face to face meetings to refine the site structure and flow of information. We chose imagery that will give potential clients a sense of what Focus on Change can do and we developed a structure that always puts a potential client close to the call to action.
The site is live and feedback has been excellent. We’ve really enjoyed working with Focus on Change and are looking forward to working with them on other projects.