Sky news was a bit dramatic yesterday. One of its news headlines was ‘Google Search Change Could Cause Mobilegeddon’.
Mobilegeddon? Is that a word now?
Anyway, they were reporting that today’s the day that Google shakes up its search algorithm. Websites that are not deemed mobile-friendly will be dropped down the search rankings, dramatically reducing the number of visitors to a site. Text that is too small to read on a mobile device, plus links that are too close together, are among the reasons some sites will fall down the mobile ranking list.
This is consistent with what Google have been saying for a while now. They’re trying to move away from back-end technical solutions that propel sites up the rankings and towards rewarding sites that provide great content and a fantastic customer experience.
Google told Sky News that ‘This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results.’
Getting optimised for mobile is hugely important as it now accounts for 33% of all web activity. You can check whether your website is classed as mobile-friendly by Google by entering the web address here. If you just got a terrible score, don’t panic! We can absolutely help you out with this. All our websites work seamlessly across all mobile platforms and are always designed with the user experience at the front of mind. Get in touch and we’ll come running!